Marketers don’t need more tools. They need better ways to connect them.
In today’s enterprise landscape, complexity is exploding. Tech stacks are growing faster than teams can manage them. Tools don’t talk. Data lives in silos. Campaigns lose momentum before they even launch.
Composable marketing offers a better way. It’s not about piling on more features. It’s about aligning what already works—and making it work together. At Entirely, we believe the future of marketing isn’t monolithic. It’s modular, dynamic, and open by design.
The promise of Martech has always been scale. But scale without orchestration creates friction. According to Gartner, 80% of CMOs feel overwhelmed by emerging tech and new channels. More than 75% say they’re falling short of business goals.
Adding one more tool won’t change that. What marketers need is visibility, interoperability, and agility—without compromising governance or control. That’s exactly what composable marketing technology delivers.
Composable marketing demands systems that can grow, adapt, and scale—without friction. That’s why Entirely was built as an open ecosystem from day one.
It all starts with four founding partners, each contributing deep domain expertise to key areas of the marketing value chain:
Elaine brings AI-powered automation and personalization. Facelift contributes orchestration for social media at scale. Marmind connects strategic planning with budget and performance alignment. And Censhare delivers unified, AI-ready content and data management.
Together, these capabilities form the foundation of the Entirely Open Ecosystem—an architecture designed to connect what you already use and unlock what you actually need.
But this is just the beginning. The ecosystem is designed to evolve—and that evolution is already underway.
A recent example: the integration of epoq, a specialist in onsite personalization and AI-powered product recommendations. This addition didn’t just expand functionality. It deepened what the ecosystem can deliver across the full customer journey—from discovery to conversion. And it demonstrated something more important: Entirely’s ability to absorb innovation without disruption.
We’re actively welcoming new collaborators, capabilities, and innovations—solutions and partner that complement and extend the ecosystem in purposeful ways. Each new component strengthens the overall system—without forcing standardization or creating dependency. That’s what makes Entirely different: it grows with you, not away from you.
Entirely is open by design. It integrates with what you already use, avoids vendor lock-in, and respects the existing investments you've made in your stack. The entire(ly) architecture is AI-ready from the ground up, built for human + machine collaboration, with governance and transparency at its core.
Instead of a single monolith, Entirely gives you a coordinated system—one that adapts with your organization, enables real-time decision-making, and delivers relevant customer experiences at scale.
It’s a capability. A competitive edge. A shift from chasing the next big thing to making your existing assets work harder and smarter.
Composable marketing enables teams to break silos without breaking systems, align strategy with execution, and operate with clarity and flexibility. It puts marketers back in control—and moves the focus from managing tools to delivering outcomes.
Entirely is the catalyst that turns this promise into practice.
Composable marketing isn’t a trend. It’s a transformation. And we’re just getting started.
Join us at Entirely Summit 25, where we’ll unveil the next wave of product innovations, launch Entirely AI—our intelligent orchestration layer for tailored marketing at scale—and bring together some of the most respected voices in MarTech and AI.
We won’t just present new tools. We’ll open up a conversation. A community. A real-world dive into the future of composable marketing stacks—with the people building them and using them every day.
This is more than a platform launch. It’s an invitation to shape what’s next.