The Entirely Summit 2025 brought together leaders from across marketing, technology, and digital innovation for three days of dialogue, discovery, and momentum. What emerged was unmistakable: partners, customers, and Entirely companies aligned around a shared mission. A mission to redefine how modern marketing works — open, orchestrated, AI-ready, and built for impact.
From the opening keynote to the final breakout, the Summit made one thing clear: Entirely is shaping what AI-ready, compliant Martech ecosystems will look like.
The Summit opened with a keynote from Dr. Christoph Bauer, Tobias Ackermann, and Dr. Bastian Gerhard — a powerful articulation of why our industry has reached an inflection point. Fragmented stacks, data silos, compliance pressures, and the acceleration of AI require a fundamentally different operating model.
Their message resonated across the room: Marketing needs more than tools.
The launch of Entirely.ai marked a key moment. Introduced as the orchestration layer for tailored marketing at scale, it reflects a bold step toward AI-driven collaboration, governance, and enterprise-ready automation.
Throughout the Summit, the ecosystem wasn’t just talked about — it was lived.
Partners showcased new ways to collaborate and co-create value.
Customers shared real transformation stories across industries.
Entirely companies demonstrated the strength of combining Martech leadership with an open, shared vision.
Across halls, conversations, and sessions, one pattern repeated itself: The ecosystem is accelerating — and it is doing so together.
Beyond the sessions and discussions, the Summit carried a distinct sense of connection — a blend of ambition, openness, and collective curiosity.
One moment captured this spirit particularly well: the dinner at Lisbon’s Botanical Garden, Estufa Fria.
Surrounded by subtropical greenery and calm evening light, the gathering felt less like a formal event and more like an ecosystem coming into its own. Conversations shifted naturally from strategy to shared perspectives, new relationships formed, and existing ones deepened.
It was a setting that mirrored the Summit’s purpose: bringing people and companies together to shape what comes next in marketing.
A strong reminder that transformation doesn’t happen in meeting rooms alone. It happens when the right people come together in the right setting — openly, thoughtfully, and with the confidence that something new is taking shape.
Across keynotes, panels, and informal exchanges, several insights emerged consistently:
The industry is shifting from fragmented tools to connected, orchestrated systems. Enterprises are looking for alignment, visibility, and AI readiness — not more complexity.
AI governance, unified data models, and compliance are now foundational. They are no longer “add-ons” but essential building blocks for scalable marketing.
Entirely.ai is more than a feature — it represents a new layer in the marketing value chain. A step toward intelligent orchestration rather than isolated automation.
Ecosystem thinking is replacing vendor thinking. Brands want collaboration across platforms, partners, and teams — not closed, rigid suites.
Together, these insights revealed a shared direction of travel:
the future of marketing will be composable, orchestrated, compliant, and profoundly collaborative.
Some sessions became immediate reference points for the industry:
A blueprint for strategic orchestration and scalable content operations — showing what happens when brands transform complexity into clarity.
A masterclass in how enterprise architecture can embrace composability and unlock speed, governance, and smarter customer experiences.
A deep dive into how AI-native content operations modernize workflows, elevate creativity, and strengthen brand consistency across iconic titles.
Together, these and many more sessions showcased the breadth — and depth — of Entirely’s ecosystem and its ability to support real enterprise transformation.
If you’re curious to continue the journey, we invite you to join the Entirely Community — where exclusive articles and Summit presentations await.
Because a summit is a moment; a community is a movement.
The Summit catalyzed new conversations, new collaborations, and a shared appetite for more.
The Entirely Community now brings these voices together — partners, customers, innovators — continuing the exchange far beyond Lisbon.