Lead Experience Architect, Human-AI Interaction

The Future of Marketing Starts Here Entirely is the first open Martech ecosystem to enable Tailored Marketing at Scale. Its mission is to build a whole world of marketing technology, powerfully personalized and finely calibrated, at scale. Entirely lays the foundation for hyper-personalized marketing by connecting and orchestrating existing marketing technologies while preserving and enhancing customers’ current Martech investments. Founded by Marmind, Censhare, Elaine, and Facelift, Entirely today serves more than 2,800 clients across twelve countries, with a team of over 400 professionals. It is more than a product or platform. It is a open ecosystem and a catalyst for marketing that matters.


Lead Experience Architect, Human-AI Interaction

Entirely is creating the first AI-native operating system for marketing — a platform that allows enterprise teams to orchestrate campaigns, channels and content with unprecedented automation, personalization and control. Headquartered in Switzerland, we work with portfolio companies, strategic technology partners and leading academic institutions to address one of the biggest challenges in enterprise tech today: the fragmentation and complexity of the marketing stack.

 

Join our dedicated hub for AI innovation, where bold ideas are tested, breakthrough capabilities are developed and emerging research is translated into enterprise-ready solutions. In close collaboration with core business units and universities such as ETH Zurich, we move from rapid prototypes to production pilots that redefine how global marketing teams operate.

 

We are looking for a Lead Experience Architect who will own the design of this future-state experience. In this role, you will research, map, and design the human-augmented UX for our composable marketing ecosystem — where humans remain in control, but autonomous agents handle orchestration at scale. You will work side-by-side with enterprise customers, our product and engineering teams, and external design partners to ensure the experience is intuitive, powerful, and rooted in real customer needs.

 

This is not just about interface design — it’s about rethinking the end-to-end service journey and orchestrating all touchpoints, from discovery workshops to enterprise rollout. Your work will directly shape how enterprises adopt and scale our platform, ensuring they experience tangible business value from day one and sustained impact over time.

 

Location: Hybrid (Zug & Zurich, Switzerland)
Seniority: Mid / Senior
Start: As soon as possible

Your Mission

  • Lead the research, design, and mapping of Entirely.ai’s experience and information architecture, including initiatives, campaigns, journeys, approvals, and how they are exposed in the user-facing interface.
  • Conduct in-field and remote research with enterprise customers to deeply understand their martech workflows, jobs-to-be-done, and where orchestration and compliance create friction.
  • Define the human–AI interaction model for agentic marketing orchestration and how humans and autonomous agents collaborate.
  • Facilitate co-creation workshops and discovery sessions to uncover workflows, dependencies, and innovation opportunities, and translate them into executable journeys and processes.
  • Translate research insights into actionable design artefacts that guide product management, agent interaction design and integration with partner systems.
  • Contribute to shaping what Entirely.ai is and how it works: simplifying a complex orchestration and compliance platform into clear, graspable interaction patterns for enterprise users.
  • Brief and critique external design partners where needed, ensuring alignment with functional and experiential requirements.
  • Ensure consistency across all experience layers from early demos and proofs-of-concept to enterprise-scale deployments.
  • Collaborate with product management and business development to design compelling pilot experiences that demonstrate value and drive adoption.
  • Present and defend design concepts to internal stakeholders, customers, and partners, always grounding recommendations in workflows, evidence, and system realities.
  • Occasionally represent Entirely.ai at industry meetups, conferences, and on our blog, acting as a thought leader in human–AI collaboration and marketing orchestration.

Your Profile

    • Bachelor's degree or equivalent practical experience.
    • 5+ years of experience in an applied research, service design or experience architecture setting, ideally within B2B SaaS or complex enterprise services.
    • Proven track record in service design, experience architecture or interaction design for complex enterprise or B2B SaaS environments.
    • Portfolio showcasing service blueprints, journey/process maps, information architectures, and interaction models.
    • Expertise in facilitating workshops and aligning cross-functional teams (PM, UX, architects, engineers, customers) around shared workflows and experience goals.
    • Deep understanding of human–AI interaction design, especially human-in-the-loop and agentic UX patterns (chat + structured objects, approvals, readiness indicators).
    • Familiarity with enterprise marketing or similarly complex multi-stakeholder workflows (resource management, compliance, localization, orchestration).
    • Comfortable reasoning about system constraints, object hierarchies, and integration patterns — and simplifying them into usable experiences.
    • Proficient in BPMN, journey mapping, and service blueprinting tools (Miro, Lucidchart, Figma, etc.).
    • Ability to translate abstract workflows into executable models that can inform system integration, agent behavior and compliance guardrails.
    • Skilled at managing and quality-assuring external design agency outputs.
    • Comfortable working in agile/lean product development alongside PM and engineering.
    • Exceptional communication and visual storytelling skills to explain complex systems simply.
    • Fluent in English.
    • Willing to be in Zug and/or Zurich for in-person team meetings (1-2 days/week).

    Working With us Means

    You will join a high-ambition, low-ego environment where innovation meets the real-world complexity of enterprise marketing. As part of the DuMont Media Group — with roots tracing back to the 17th century and today calling itself a ‘startup with over 400 years of tradition’ — we combine the speed of a startup with the network and resources of an established group. We are still at the beginning of our journey, which means you will have significant creative leeway to shape what we do and leave a visible impact from day one. This is also an opportunity to work at the forefront of agentic AI, applying it to a domain where the next paradigm shift is already taking shape.


    • Direct collaboration with world-class AI researchers and experienced industry partners.
    • Competitive salary, performance-based incentives.
    • Opportunities for professional growth, with direct access to executive mentors, investor networks, and cutting-edge AI research.
    • Flexible working hours, hybrid work options, and a modern office in Zug, with regular collaboration days in Zurich and remote work possibilities.
    • Team events and game nights — from hiking in the Swiss Alps to table soccer, lunch & learns, and board games.
    • English as our default language, plus snackable (Swiss-)German lessons from local colleagues.
    • A diverse, international, and collaborative culture that values initiative, openness, and delivering tangible results.
    • Optional relocation assistance for internationals.

     

    What Awaits You at Entirely

    A strategic, relationship focused role

    at the heart of one of Europe’s most innovative Martech initiatives

    The opportunity to shape high-impact executive relationships 

     and define how ecosystem-led transformation is done 

    A fast-moving, collaborative environment 

    with entrepreneurial freedom and shared purpose 

    A collaborative, on-site role in beautiful Zug, CH

    with exposure to an international network of marketing and technology experts