Your Role: Product Manager AI-Enhanced Marketing 

Entirely is building the first open, AI-powered ecosystem for Tailored Marketing at Scale — enabling enterprise teams to orchestrate campaigns, channels, and content with unprecedented automation, personalization, and efficiency. Headquartered in Zug, Switzerland, we bring together portfolio companies, strategic technology partners, and leading academic institutions to address the complexity and fragmentation of the global marketing technology landscape. Entirely.ai is the dedicated home for AI experiments within Entirely to explore bold ideas, test breakthrough capabilities, and translate emerging research into viable enterprise solutions. Our mission is to co-create a scalable, defensible business model in collaboration with our founding partners, other ecosystem players, and leading universities such as ETH Zurich. From rapid prototypes to production-ready pilots, we turn concepts into solutions that can transform the way enterprise marketing teams operate.

We are looking for a Product Manager AI-Enhanced Marketing to shape the future of this initiative. In this role, you will own the discovery and product definition process, working closely with engineers, AI researchers, service designers, and enterprise marketing teams to identify high-impact opportunities. You will define the strategic product vision, craft a coherent roadmap, and guide the evolution from initial problem framing to validated MVPs and enterprise pilots. Much like the role of a product leader in a hyperscale AI organization, you will navigate between technical exploration and market alignment — balancing cutting-edge experimentation with the discipline of building something that delivers real business value. You will work hands-on with prototypes (“vibe coding” in the early days), but also ensure solutions are enterprise-grade through structured refinement and cross-functional collaboration.

Location: Zug, CH
Seniority: Senior
Start: As soon as possible

Your Mission

• Lead problem–solution fit validation through structured discovery: run customer interviews, identify Jobs to Be Done (JTBD), and uncover high-value use cases.

• Collaborate with engineers, AI researchers, designers, and external partners to translate customer needs into a clear product vision and MVP roadmap.

• Manage the product backlog, balancing rapid prototyping (“vibe coding”) with future enterprise-grade requirements.

• Drive stakeholder alignment across Entirely.ai, our parent company, portfolio companies, and external research/implementation partners.

• Design and facilitate workshops to prioritize features, align on strategy, and prepare for post-MVP scaling.

• Occasionally represent Entirely.ai at industry meetups, conferences, customer-facing events, and our blog, acting as a thought leader in AI-enhanced marketing.

Your Profile

• Proven track record in product management or product discovery in B2B SaaS, marketing technology, or AI-enabled products.

• Strong customer empathy and ability to engage enterprise marketing teams at eye level to uncover pain points and frame solutions.

• Skilled at navigating ambiguity in start-up or scale-up environments where priorities shift rapidly.

• Experience working with cross-functional teams, including AI/ML engineers, UX designers, and external research partners.

• Comfortable balancing rapid experimentation with disciplined delivery processes for enterprise readiness.

• Proficient in lean/agile methods, MVP development, and hypothesis-driven product iteration.

• Able to work with KPIs, funnel metrics, and A/B test results to inform product decisions.

• Confident communicator with strong storytelling skills to align executives, technical teams, and customers around a shared vision.

• Bonus: Technical literacy to discuss architectures, APIs, and ML pipelines with engineers.

• Fluent in English; German is a plus.

• Willing to travel occasionally to our Zug office (e.g. up to 2 days/week) and within Europe for key workshops and team alignment.

Working With us Means

You will join a high-ambition, low-ego environment where innovation meets the real-world complexity of enterprise marketing. As part of the DuMont Media Group — with roots tracing back to the 17th century and today calling itself a ‘startup with over 400 years of tradition’ — we combine the speed of a startup with the network and resources of an established group. We are still at the beginning of our journey, which means you will have significant creative leeway to shape what we do and leave a visible impact from day one. This is also an opportunity to work at the forefront of agentic AI, applying it to a domain where the next paradigm shift is already taking shape.

• Direct collaboration with world-class AI researchers and experienced industry partners.
• Competitive salary, performance-based incentives.
• Opportunities for professional growth, with direct access to executive mentors, investor networks, and cutting-edge AI research.
• Flexible working hours, hybrid work options, and a modern office in Zug, with regular collaboration days in Zurich and remote work possibilities.
• Team events and game nights — from hiking in the Swiss Alps to table soccer, lunch & learns, and board games.
• English as our default language, plus snackable (Swiss-)German lessons from local colleagues.
• A diverse, international, and collaborative culture that values initiative, openness, and delivering tangible results.
• Optional relocation assistance for internationals.