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October 28–30, 2025 Corinthia Hotel, Lisbon

Entirely Summit 25

Where Composable Martech Meets Human Ingenuity — it’s a curated experience for the minds rethinking how marketing works. From AI-powered orchestration to modular tech stacks, this is where leaders come to cut through complexity, connect the dots, and build marketing that moves. Not just for CMOs — but for every decision-maker driving scale, speed, and impact.
Claim Your Early Bird Ticket
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August 27 1:30 PM - 8:30 PM HWZ Zurich University of Applied Sciences in Business Administration

The Entirely Ecosystem Forum reflects how modern marketing actually works — not as a single platform, but across the full marketing value chain, from planning to performance.

It brings together customers, ecosystem partners and the Entirely companies to explore how organizations are navigating complexity, connecting their technology landscape and operationalizing AI across markets.

Across the forum, these perspectives come together in practice. Through real-world use cases, integration scenarios and shared experiences, the event connects strategy with execution — from planning and content to engagement, personalization and measurable impact.

This is not a product showcase.
It is a working ecosystem — shaped by the collaboration between technology, partners and the organizations applying it every day.

Meet our speakers

Meet the people bringing the forum to life — experts, customers and partners sharing real experiences, practical insights and perspectives from across the marketing value chain.

Darius-Zumstein-Entirely
Prof. Dr. Darius Zumstein

Professor of Digital Marketing at the FHNW

roger-ruebsam
Roger Rübsam

Head of Multimedia at Geberit

juerg-weber
Jürg Weber

CEO at aclevion

bastian-gerhard
Dr. Bastian Gerhard

MD at Entirely AI

michael-meyer

Michael Meyer

Managing Partner at Mayoris

tobias-ackermann

Tobias Ackermann

CEO at Entirely

Urs-Blickenstorfer

Urs Blickenstorfer

CEO & Owner at iundf Marketing Technology

Real-world use cases from leading companies

Learn how companies turn complexity into clarity —
connecting planning to performance, scaling execution and making AI deliver real impact across the marketing value chain.
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  • aclevion-entirely
  • censhare-entirely
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  • facelift-entirely
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The Agenda

Explore how the marketing value chain comes together in practice — from planning to performance.

Through industry insights, customer perspectives, ecosystem use cases and open discussion, the day shows how modern marketing works across teams, technologies and partners.

  1. 1:30 2:00

    Welcome & Opening Perspectives

    Tobias Ackermann
    CEO at Entirely

    Setting the stage for the afternoon and introducing the focus: connecting the marketing value chain from planning to performance.

  2. 2:00 2:30

    AI, Automation and the Changing Digital Landscape

    Prof. Dr. Darius Zumstein
    Professor of Digital Marketing at the FHNW

    A research-based perspective on how AI applications and automation are reshaping digital commerce, marketing operations and connected customer experiences.

  3. 2:30 2:55

    Customer Perspective

    How enterprises connect strategy, content, engagement and execution across the marketing value chain.


    More details will be shared soon.

  4. 2:55 3:25

    Ecosystem Panel

    From Complexity to Execution
    Implementation challenges and practical perspectives in modern marketing ecosystems.


    More details will be shared soon.

  5. 3:25 3:50

    Time to Connect

    A short break to recharge and connect.

  6. 3:50 4:15

    Ecosystem Use Case Geberit – From Content Complexity to a Governed Content Hub

    Roger Rübsam
    VP of Statistical Analysis + Data Reconfiguration

    Jürg Weber
    CEO at aclevion

    How Geberit, aclevion and Censhare connect content, processes and governance across brands, markets and languages.

  7. 4:15 4:40

    Solution Perspective

    How connected technologies and workflows create impact across the marketing value chain.

    More details will be shared soon.

  8. 4:40 5:05

    From Stage to Conversation

    Now it’s your turn.

    Bring your questions, reflections and perspectives into the room — and connect what was shared on stage with the challenges you are working through in practice.

     

  9. 5:05 5:30

    Closing Perspectives

    Key takeaways and transition into networking.

  10. 5:30 20:30

    Stay for the conversations

    Join us after the forum for drinks, informal exchange and meaningful conversations with participants, speakers and ecosystem partners. This is the moment to connect more personally and continue the discussions beyond the stage.

The people behind the momentum

Speakers who don't just talk–
they build.

Seen composability, orchestration, or AI in action? Our speakers have too—and they're ready to share what works. Be part of it.
Christoph Bauer (2)

Dr. Christoph Bauer

CEO DuMont & Chairman of the Board of Entirely

Tobias Ackermann (2)

Tobias Ackermann

CEO at Entirely

Alexander Röthinger (2)

Alexander Röthinger

CTO and Managing Director at Censhare & Member of the Entirely Management Board

Teja Töpfer (4)

Stefan von Lieven

CEO at Elaine & Member of the Entirely Management Board

Teja Töpfer (2)

Teja Töpfer

CEO at Facelift & Member of the Entirely Management Board

Patrick Moser (2)

Patrick Moser

CEO at Marmind & Member of Entirely Management Board

Elena Dana Rohde

Elena Dana Rohde

Head of Marketing Coordination at Entirely

Gerhard Kragl (2)

Gerhard Kragl

Co-CEO at Marmind

Paul Polak (2)

Paul Polak

Chief Commercial Officer at Marmind

Vision Starts Here

Keynotes That Cut Through.

Big ideas. Real outcomes. Our speakers go beyond the buzz — with sharp takes on AI, orchestration, and how to build marketing that actually works.

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Unlock the Line-Up

We Are Flexible

Brightlane is a Versatile and Easy-To-Use Theme

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Our Mission

Brightlane is a Versatile and Easy-To-Use Theme

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Our Mission

Brightlane is a Versatile and Easy-To-Use Theme

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Ready to Transform your Business with Little Effort Using Brightlane?

In collaboration with our ecosystem partners

This forum is shaped together with our ecosystem partners — bringing in implementation expertise, integration perspectives and real-world experience.
They play a key role in turning strategy into execution across complex marketing environments.
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Best-of-breed capabilities

Entirely connects the capabilities modern marketing needs — content, data, workflows, channels and governance — into one open, composable ecosystem.

It helps teams move from fragmented tools to connected execution, across markets, brands and channels.

The result is not another product stack. It is a way to make marketing work better: clearer processes, governed content, connected data and AI-ready operations.

Entirely is built to integrate with the tools enterprises already use, without forcing one rigid way of working.

And the ecosystem goes further with partners.

Together with implementation and technology partners, Entirely brings integration expertise and real-world experience into the equation — so connected systems do not just exist on paper, but work in practice.

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What we believe in

One Ecosystem. No Fragmentation.

A connected foundation across content, data, workflows and teams.

Composable by Design.

Best-of-breed capabilities, seamlessly orchestrated and open to existing systems.

AI that performs.

Embedded across operations — governed, scalable and measurable.

Built with partners.

Connecting technology, integration and real-world execution.

Designed to evolve.

Open, flexible and ready for what’s next.

 

Frequently Asked Questions

Who is hosting the event?

The forum is hosted by Entirely — together with its ecosystem partners and customers.

It is not a single-vendor event, but a collaborative format that reflects how modern marketing ecosystems are built and operated in practice.

Who should attend the event?

Senior decision-makers across marketing, Martech, digital and IT who are working with complex marketing setups and driving transformation initiatives.

Where does the event take place?

HWZ Zurich — University of Applied Sciences in Business Administration
Lagerstrasse 5, 8004 Zürich, Switzerland

Located in the heart of Zurich, HWZ is one of Switzerland’s leading universities for business and management.

The HZW is accessible for attendees with limited mobility.

Is the event relevant if I’m not an Entirely customer?

Yes. The forum is designed for organizations navigating Martech complexity — regardless of existing technology setups.

What does it cost to attend and how can I register?

Participation is free of charge.

Simply register via the registration page to secure your spot. All further details will be shared after registration.

 

What kind of content can I expect?

The event focuses on real-world use cases, integration scenarios and practical perspectives from companies and ecosystem partners — across the marketing value chain, from planning to performance.

You will gain concrete insights into how other organizations reduce complexity, connect technologies more effectively and make AI usable in marketing operations — with takeaways you can bring back into your own practice.

Will this be product-focused or sales-driven?

No. The focus is on implementation, challenges and learnings — not product presentations.

The forum is designed as an honest exchange for everyone in the room: sharing what works, what is difficult, and what we can learn from each other in practice.

What makes this event different from other marketing events?

It is not a traditional conference. The forum focuses on real-world use cases, open discussion and honest perspectives on stage and in direct exchange.

Bringing together industry peers, practitioners and experts, it creates a setting for practical insights and meaningful conversations — not presentations.

 

Will there be opportunities for networking?

Yes. Networking and personal exchange are a core part of the event.

The forum is designed to create space for meaningful conversations — with dedicated breaks throughout the program and an extended networking session after the forum.

We especially look forward to this part, bringing together participants, speakers and partners for open exchange and direct, personal dialogue.

In which language will the event be held?

The event will be held in German, with selected sessions potentially in English.

Is the venue accessible for attendees with limited mobility?

The location is fully accessible. Some event areas may have limited accessibility, but we’re committed to making the experience available to everyone. If you have specific needs, reach out to elena.rohde@entirely.com

Who can I contact if I have questions?

If you have any questions, feel free to reach out directly to

Elena Dana Rohde, Head of Marketing Coordination at Entirely
at elena.rohde@entirely.com

Let’s shape what’s next together.

Register Now