Social Engagement
Reach a Global, High-Intent AudienceWith over 553 million monthly active users worldwide, Pinterest is a platform where consumers actively search for new products and brands. 87% of users have made a purchase based on Pinterest content, demonstrating its effectiveness in driving sales. |
Drive Website Traffic through Visual ContentPinterest is a powerful driver of high-quality referral traffic. Users actively seek inspiration, clicking on Pins that interest them and increasing traffic to business websites. |
Leverage Powerful Marketing Tools for Businesses SuccessA free Pinterest Business account provides access to a range of marketing tools, including advertising options and analytics, enabling businesses to optimize their strategies and reach their target audience effectively. |
Engage with A Diverse and Active CommunityThe majority of Pinterest users are between 25 and 34 years old, and 76% of the user base is female. These demographics provide businesses with a unique opportunity to create targeted content for an engaged and purchase-ready audience. |
553million monthly active users – A global platform with a large and engaged audience. |
87%of users – Have made a purchase based on Pinterest content, highlighting strong purchase intent. |
2+billion searches – Are conducted on Pinterest each month, making it a key platform for brand discovery. |
45%of weekly users – Have used Pinterest to plan purchases, reinforcing its role in the consumer journey. |