Since its founding in 1964, VBS Hobby has grown from a family business into one of Europe’s largest suppliers of crafting materials. With over 20,000 products available across their online shop and marketplaces like Amazon and Otto, the company built its reputation on quality and reliability. But as customer expectations rose and operations expanded, VBS Hobby faced an urgent challenge: outdated systems that threatened their ability to deliver during critical sales periods.

To maintain their momentum, they turned to Censhare—Founding partner of Entirely and a platform designed to bring clarity, speed, and scalability to complex operations. The result was a revolution in how VBS Hobby managed content and product data.

The Challenge

As the demand for their products soared, VBS Hobby’s existing systems struggled to keep pace. Their outdated Product Information Management (PIM) system created inefficiencies that were impossible to ignore. Processing times were painfully slow, with updates across platforms taking up to 24 hours—a delay that risked missing key opportunities during the all-important holiday season.

Managing an inventory of over 20,000 products required significant manual effort, stretching resources to their limits. The challenges were compounded by the need for seamless localization—translating and adapting content for multiple languages was both time-consuming and error-prone.

Every inefficiency carried weight. VBS Hobby needed a solution capable of transforming their operations and enabling them to meet the demands of a fast-moving market.

The Solution

In partnership with Savotex, VBS Hobby implemented Censhare, a platform designed to simplify and elevate content and product information management. Over the course of just three months, Censhare introduced automation, streamlined workflows, and provided the flexibility needed to scale.

The integration included powerful modules tailored to VBS Hobby’s needs:

• Product Information Management (PIM): Seamlessly updated data across all platforms, ensuring accuracy and speed.
• AI-Driven Content Creation: Tools like ChatGPT reduced the time needed to create product descriptions by 70%.
• Automated Localization: DeepL-powered translations enabled effortless adaptation into multiple languages.
• Dynamic Asset Management (DAM): AI-supported organization of product imagery ensured consistency and reduced manual workloads.

With these capabilities, VBS Hobby gained the tools to meet their goals without compromise, even during the most demanding sales periods.

The Impact

The transformation was profound, with Censhare delivering results that reshaped VBS Hobby’s operations:

• 70% Time Savings: AI-powered tools drastically reduced the time spent on product text creation.
• 3-Minute Updates: Updates that previously took 24 hours could now be executed in just 3-4 minutes.
• Scalable Localization: Automated translations allowed for seamless multilingual content across platforms.
• Peak-Season Agility: With reduced workloads and streamlined workflows, VBS Hobby managed more products with ease during high-demand periods.

These results were more than operational improvements—they were a shift in how VBS Hobby approached its business. By embracing Censhare’s innovative platform, the company didn’t just solve its challenges; it positioned itself for long-term growth and success.

Efficiency redefined. Scalability unlocked. The future of crafting starts here.

“Censhare didn't just elegantly solve our PIM issue for online business—it has also enabled us to streamline catalog production while allowing seamless localization into multiple languages."

Company based in
Verden, Germany

Company Industry
Direct-to-Consumer (DTC) Retailer

Company Size
+150