This Privacy Policy explains how Entirely AG and, where applicable, its affiliated group companies process personal data when you visit our website, interact with us, submit a form, register for events or webinars, subscribe to communications, or engage with our marketing, sales, business development, and customer relationship activities.
We are committed to protecting your privacy and processing personal data transparently, securely, and in accordance with applicable data protection laws, including the Swiss Federal Act on Data Protection (FADP/revDSG) and, where applicable, the EU General Data Protection Regulation (GDPR).
1. Controller
The controller responsible for the processing of personal data in connection with this website is (see legal disclosure):
Entirely AG
Neuhofstraße 12
6340 Baar
Switzerland
Entirely AG is responsible for the processing of personal data in connection with entirely.com, including website usage, contact requests, demo requests, newsletter subscriptions, event registrations, webinar registrations, marketing communications, sales inquiries, partner inquiries, press inquiries, and related customer engagement activities.
Where personal data is processed in connection with products, services, contracts, user accounts, customer support, or product-specific interactions of individual Entirely group companies, the respective company may act as a separate controller, joint controller, or processor, depending on the specific processing activity. Product-specific privacy notices may apply in addition.
2. Scope of this Privacy Policy
This Privacy Policy applies to the processing of personal data in connection with:
- visiting and using entirely.com;
- submitting contact, demo, download, event, newsletter, partner, press, or similar inquiry forms;
- registering for events, webinars, masterclasses, roundtables, summits, or other Entirely formats;
- receiving marketing, sales, product, event, or thought leadership communications;
- interacting with Entirely content, campaigns, emails, or social media activities;
- communicating with Entirely AG or other Entirely group companies;
- business development, partner, press, investor, or stakeholder communications.
This Privacy Policy does not replace product-specific privacy notices of individual Entirely group companies. If you use a product, platform, login, customer account, or service provided by Censhare, Facelift, Elaine, Marmind, Epoq, or another Entirely group company, additional privacy information may apply.
3. Entirely Group Companies
Entirely operates as an integrated group of marketing technology companies. The Entirely group includes Entirely AG and affiliated group companies and brands, including, among others:
- Censhare;
- Facelift;
- Elaine;
- Marmind;
- Epoq;
- and their respective affiliated entities.
These companies may process personal data where this is necessary for the purposes described in this Privacy Policy.
Entirely is part of a wider DuMont group structure. In limited cases, personal data may be shared with DuMont group entities where this is necessary for corporate administration, legal and compliance matters, internal reporting, audit, security, or group governance. We do not share personal data with DuMont group entities for unrelated marketing purposes unless there is a valid legal basis and, where required, consent.
4. Processing within the Entirely Group
Entirely operates with a shared operating model across its group companies. To provide a consistent experience across our portfolio and to operate shared marketing, sales, event, customer engagement, business development, reporting, and administrative processes, personal data may be shared within the Entirely group where this is necessary for the purposes described in this Privacy Policy.
This may include sharing personal data to:
- respond to contact, demo, sales, partnership, press, or event inquiries;
- route requests to the relevant Entirely group company, product team, sales team, customer success team, or regional contact;
- manage leads, prospects, clients, and partner relationships in shared CRM and marketing systems;
- coordinate cross-company marketing, sales, account management, business development, and customer success activities;
- send relevant communications about Entirely, its group companies, products, services, events, webinars, research, thought leadership, and related content;
- organize events, webinars, masterclasses, summits, roundtables, and partner activities;
- analyze engagement and improve our website, campaigns, events, content, and communications;
- operate shared systems, integrations, reporting processes, and internal workflows;
- ensure IT security, fraud prevention, compliance, legal review, audit, reporting, and group governance.
Depending on the specific processing activity, Entirely AG and one or more Entirely group companies may act as independent controllers, joint controllers, or processors. The applicable role depends on who determines the purposes and means of the relevant processing activity.
The legal basis for intra-group processing is, depending on the context, the performance of a contract or pre-contractual measures, our legitimate interest in operating an integrated group structure and providing coordinated services, compliance with legal obligations, or your consent where required.
Where required, intra-group processing is governed by appropriate contractual, technical, and organizational arrangements.
5. Categories of Personal Data We Process
Depending on how you interact with us, we may process the following categories of personal data:
- identification data, such as first name and last name;
- business contact data, such as email address, phone number, company, country, and job title;
- company and role information, such as department, seniority, company size, industry, business interests, and relevant product interests;
- communication data, such as messages, requests, preferences, correspondence, meeting notes, and follow-up information;
- event and webinar data, such as registration details, attendance status, participation data, questions, feedback, and engagement information;
- marketing and engagement data, such as email opens, clicks, content downloads, form submissions, campaign interactions, event interactions, and communication preferences;
- technical data, such as IP address, browser type, device information, operating system, access time, referring URLs, pages visited, and website usage data;
- consent and preference data, such as newsletter subscriptions, opt-ins, opt-outs, cookie preferences, and communication settings;
- recruitment data, where you apply for a position or contact us about career opportunities.
We do not intentionally request special categories of personal data through our website forms. Please do not provide such data unless it is necessary for your request.
6. Website Usage and Server Log Data
When you visit our website, we automatically collect technical data that is necessary to provide, secure, and improve the website. This may include:
- IP address;
- date and time of access;
- requested page or file;
- access status and HTTP status code;
- browser type and version;
- language settings;
- operating system;
- referring URL;
- device information.
We process this data to display the website correctly, ensure technical stability, prevent misuse, detect security incidents, defend against harmful traffic, and improve website performance.
The legal basis is our legitimate interest in operating a secure, functional, and stable website. Where the GDPR applies, the legal basis is Article 6(1)(f) GDPR.
7. Contact Forms, Demo Requests, Downloads, and Business Inquiries
If you submit a contact form, demo request, download form, event inquiry, partnership inquiry, press inquiry, or similar request, we process the personal data you provide to:
- identify and respond to your request;
- route your inquiry to the relevant Entirely group company, product team, sales team, or regional contact;
- provide information about our products, services, events, webinars, or content;
- manage the relationship with you or your company;
- document and follow up on communications;
- improve our marketing, sales, and customer engagement processes.
Depending on the nature of your request, the legal basis is the performance of pre-contractual measures, our legitimate interest in responding to and managing your inquiry, compliance with legal obligations, or your consent where required.
Where the GDPR applies, the legal basis may be Article 6(1)(b), Article 6(1)(f), Article 6(1)(c), or Article 6(1)(a) GDPR.
8. Marketing Communications
If you subscribe to our newsletter, register for an event or webinar, download content, submit a demo request, or otherwise interact with us, we may use your contact details to send you relevant information about Entirely, our group companies, products, services, events, webinars, research, thought leadership, and related content.
Where required by law, we will ask for your consent before sending marketing communications. You may unsubscribe or object to marketing communications at any time by using the unsubscribe link in our emails or by contacting us at contact@entirely.com.
We may also process engagement data, such as email opens, clicks, form submissions, content downloads, and event interactions, to understand which communications are relevant and to improve our content, campaigns, and communication processes.
The legal basis is, depending on the context, your consent, our legitimate interest in direct marketing to business contacts, or the performance of pre-contractual measures. Where the GDPR applies, the legal basis may be Article 6(1)(a), Article 6(1)(f), or Article 6(1)(b) GDPR.
You have the right to object to the processing of your personal data for direct marketing purposes at any time. If you object, we will no longer process your personal data for such purposes.
9. Events and Webinars
If you register for or attend an Entirely event, webinar, masterclass, summit, roundtable, or similar format, we process your personal data to:
- manage your registration and attendance;
- provide event-related information;
- send confirmations, reminders, updates, and follow-ups;
- manage participant lists, badges, access, and attendance;
- communicate with speakers, sponsors, partners, and attendees where necessary for the event;
- analyze event performance and engagement;
- share relevant content after the event;
- coordinate with participating Entirely group companies where necessary.
Depending on the event setup, we may use service providers such as Eventbrite, Zoom, HubSpot, or other platforms to manage registration, communication, participation, attendance tracking, and follow-up.
If an event is co-hosted with partners, sponsors, or other third parties, we will inform you where personal data is shared with such parties and, where required, ask for your consent.
The legal basis is the performance of a contract or pre-contractual measures, our legitimate interest in organizing and improving events, or your consent where required.
10. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, remember preferences, analyze website usage, improve functionality, and support marketing activities.
Cookies may include:
- strictly necessary cookies;
- functional cookies;
- analytics cookies;
- marketing or tracking cookies.
Where required by law, we will ask for your consent before placing non-essential cookies. You can manage your cookie preferences through our cookie banner or your browser settings.
You can delete cookies at any time through your browser settings. If you disable cookies, some website functions may not work as intended.
11. Analytics, Tracking, and Website Optimization
We may use analytics and tracking technologies to understand how visitors use our website, which content is relevant, how campaigns perform, and how we can improve the website and user experience.
Where required, analytics and tracking technologies are used only with your consent.
Analytics and tracking may involve the processing of technical identifiers, cookie IDs, device data, browser data, usage data, pages visited, interactions, referral sources, and approximate location data derived from technical information.
We do not use analytics data to intentionally identify individual visitors unless you voluntarily provide personal data, for example by submitting a form, and the relevant tool configuration allows us to connect your interaction with your contact record in accordance with applicable law and your preferences.
12. Tools and Service Providers
We use external service providers and tools to operate our website, manage marketing and sales processes, organize events and webinars, automate workflows, analyze engagement, and secure our systems.
Some providers process personal data on our behalf as processors. Others may act as independent controllers for certain processing activities. The exact role depends on the provider, the tool configuration, and the relevant processing activity.
We enter into appropriate contractual arrangements with service providers where required and implement appropriate technical and organizational safeguards.
12.1 HubSpot
We use HubSpot for customer relationship management, marketing automation, forms, email communications, lead management, campaign tracking, reporting, and analytics.
HubSpot may process personal data such as name, email address, company, job title, form submissions, communication preferences, website interactions, email engagement, CRM activity, and related business contact information.
HubSpot may be integrated with other tools, including event, webinar, form, and automation platforms, to synchronize data and support marketing, sales, event management, and follow-up processes.
12.2 Google Analytics
We may use Google Analytics to analyze website usage and improve our website, content, and campaigns. Google Analytics may process technical and usage data, including cookie identifiers, device information, browser information, pages visited, interactions, referral sources, and IP-related information, depending on the configuration.
Where required, Google Analytics is used only with your consent.
12.3 Cloudflare
We use Cloudflare to provide content delivery, website performance, security, and protection against malicious traffic. Cloudflare may process technical data such as IP address, device information, access logs, request data, and security-related data.
The legal basis is our legitimate interest in providing a secure, stable, and high-performing website.
12.4 Zoom
We may use Zoom to host webinars, meetings, briefings, and online events. Zoom may process registration data, contact details, meeting participation data, webinar attendance data, chat messages, Q&A interactions, polls, and engagement information, depending on the event configuration.
12.5 Eventbrite
We may use Eventbrite to manage event registration, ticketing, participant lists, attendance, and event communication. Eventbrite may process data such as name, email address, company, job title, ticket information, registration status, and participation details.
Eventbrite may be integrated with HubSpot or other tools to support event follow-up, attendance tracking, reporting, and marketing communications, where permitted by law.
12.6 Zapier
Where configured, we may use Zapier, provided by Zapier, Inc., to automate workflows and data transfers between the tools we use, for example between website forms, CRM systems, event platforms, webinar tools, spreadsheets, communication tools, and internal systems.
Depending on the workflow, Zapier may process personal data such as name, email address, company, job title, form submissions, event registration details, communication preferences, CRM data, and workflow metadata.
Zapier is used for workflow automation and system integration. Data may be transferred to or processed in countries outside Switzerland, the EU, and the EEA, including the United States. Where required, we rely on appropriate safeguards such as adequacy decisions, Data Privacy Framework certification where applicable, Standard Contractual Clauses, or other legally recognized transfer mechanisms.
12.7 Additional Tools
We may use additional tools and service providers for hosting, IT security, email delivery, analytics, customer relationship management, workflow automation, project management, event operations, reporting, and communication.
Where such tools process personal data, we ensure that appropriate contractual, technical, and organizational safeguards are in place.
13. Disclosure of Personal Data
We may disclose personal data to:
- Entirely group companies, as described in this Privacy Policy;
- DuMont group entities, in limited cases for corporate administration, legal and compliance matters, internal reporting, audit, security, or group governance;
- service providers and technology providers acting on our behalf;
- event, webinar, marketing, CRM, analytics, and communication platforms;
- professional advisors, including lawyers, auditors, tax advisors, and consultants;
- public authorities, courts, regulators, or law enforcement bodies where legally required;
- business partners, sponsors, or co-hosts, where this is necessary for an event or activity and you have been informed accordingly or have consented where required;
- successors or involved parties in the context of corporate transactions, restructuring, mergers, acquisitions, or similar business changes, where legally permitted and subject to appropriate safeguards.
We do not sell personal data in the ordinary meaning of the term.
14. International Data Transfers
Entirely AG is based in Switzerland. Some Entirely group companies, service providers, partners, and technology providers are located in Switzerland, the EU/EEA, the United Kingdom, the United States, or other countries.
Where personal data is transferred internationally, we take appropriate measures to ensure an adequate level of protection in accordance with applicable data protection laws.
For transfers from the EU/EEA to Switzerland, the European Commission has recognized Switzerland as providing an adequate level of data protection.
For transfers to the United States, we may rely on the EU-U.S. Data Privacy Framework and/or the Swiss-U.S. Data Privacy Framework where the relevant provider is certified and the respective framework applies. Where no adequacy decision or applicable certification applies, we rely on Standard Contractual Clauses or other legally recognized safeguards where required.
Depending on the transfer, provider, tool configuration, and legal requirement, additional technical and organizational measures may be applied.
15. Data Security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
These measures may include access controls, encryption, secure hosting, system monitoring, logging, contractual safeguards, vendor due diligence, internal policies, employee training, and role-based access management.
However, no method of transmission or storage is completely secure. We therefore continuously review and improve our security measures in line with operational requirements and applicable legal standards.
16. Retention Periods
We retain personal data only for as long as necessary for the purposes for which it was collected, unless longer retention is required or permitted by law.
Retention periods depend on the type of data and the processing purpose. For example:
- contact and inquiry data may be retained for as long as necessary to respond to and manage the inquiry;
- CRM and business contact data may be retained for as long as there is an active or potential business relationship and no overriding objection applies;
- marketing consent and preference data may be retained as long as needed to document consent, opt-outs, and communication preferences;
- event and webinar data may be retained for event management, follow-up, reporting, and compliance purposes;
- server logs and technical data are retained for a limited period unless longer retention is required for security, troubleshooting, or legal reasons;
- application data is retained according to applicable recruitment and employment law requirements.
When personal data is no longer required, we delete it or anonymize it, unless legal retention obligations apply.
17. Recruitment
If you apply for a position or contact us about career opportunities, we process the personal data you provide for recruitment purposes. This may include your contact details, CV, cover letter, qualifications, professional background, interview notes, references, salary expectations, availability, and related communication.
Recruitment-related processing may be carried out by Entirely AG or the relevant hiring Entirely group company. Additional recruitment privacy notices may apply where applications are submitted through third-party recruiting platforms or local career pages.
If we are unable to offer you a position, we retain your application data only for as long as necessary for the recruitment process and applicable legal retention or limitation periods, unless you consent to longer retention for future opportunities.
18. Your Rights
Depending on the applicable data protection law, you may have the following rights:
- right of access;
- right to rectification;
- right to deletion;
- right to restriction of processing;
- right to data portability;
- right to object to processing;
- right to object to direct marketing at any time;
- right to withdraw consent with effect for the future;
- right to lodge a complaint with a supervisory authority.
If the GDPR applies, these rights are governed in particular by Articles 15 to 21 GDPR.
If Swiss data protection law applies, you may also have rights under the Swiss Federal Act on Data Protection, including the right to request information about whether and how personal data about you is processed.
To exercise your rights, please contact us at:
We may need to verify your identity before responding to your request.
19. Withdrawal of Consent
Where processing is based on your consent, you may withdraw your consent at any time with effect for the future.
The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can withdraw consent by using the unsubscribe link in our emails, changing your cookie preferences where available, or contacting us at contact@entirely.com.
20. Right to Object to Direct Marketing
You may object to the processing of your personal data for direct marketing purposes at any time.
If you object to direct marketing, we will no longer process your personal data for such purposes.
You can object by using the unsubscribe link in our emails or by contacting us at contact@entirely.com.
21. Supervisory Authorities
If you are located in Switzerland, you may contact the Swiss Federal Data Protection and Information Commissioner (FDPIC).
If you are located in the EU or EEA, you may also contact your local data protection supervisory authority.
22. Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our processing activities, tools, group structure, legal requirements, or business operations.
The latest version will always be available on our website.