HORSCH, a global leader in agricultural technology, is synonymous with innovation. Known for its precision-engineered solutions, the company embodies the ethos of efficiency and performance. But when it came to managing its social media presence—spanning 42 channels across platforms like Instagram, Facebook, Twitter, YouTube, LinkedIn, and XING—HORSCH faced a challenge: how to deliver tailored, impactful content in a way that matched its reputation for excellence.

The stakes were high. Social media had become a vital touchpoint for connecting with customers and stakeholders worldwide. HORSCH needed more than just a platform. It needed a partner to help align its vision with action.

The Challenge

With operations in diverse markets, HORSCH’s social media strategy was stretched thin. Each region had unique messaging needs shaped by its product portfolio and audience expectations. The result? A fragmented approach that risked diluting the brand’s impact.

Security was another concern. Managing account access for regional teams required a structured, scalable solution to ensure oversight without stifling agility.

And then there was efficiency. Crafting relevant, high-quality content across multiple platforms had become a time-intensive task, slowing down HORSCH’s ability to react to opportunities in real time.

The Solution

Facelift stepped in to support HORSCH transform its social media strategy. By integrating its suite of tools, the platform provided a centralized command center for content creation and account management.

With Facelift, HORSCH could:

• Streamline Content Management: A single dashboard allowed the marketing team to collaborate across regions while maintaining global consistency.
• Enhance Security: Advanced rights management ensured that every team member had the right access at the right time, eliminating risks.
• Boost Efficiency: Automated workflows made it easy to adapt content for different platforms and target audiences, saving valuable time without compromising on quality.

Facelift didn’t just provide tools; it enabled HORSCH to regain clarity and control in a space where complexity often reigns.

The Impact

The transformation was tangible. Facelift empowered HORSCH to:

• Unify 42 Channels: With a cohesive content strategy, HORSCH ensured that its message was clear, consistent, and resonant across platforms.
• Achieve Efficiency Gains: The time required for content creation and adaptation dropped significantly, giving the team bandwidth to focus on creative innovation.
• Elevate Engagement: Tailored, localized messaging drove measurable increases in audience interaction.

HORSCH emerged stronger, not just in numbers but in its ability to connect authentically with a global audience.

Refined precision. Measurable impact. Marketing that matters.

"Facelift: The cornerstone of efficiency for our marketing department at HORSCH Maschinen GmbH. This unified solution empowers our team, seamlessly integrates platforms, and transforms social media management with simplicity and adaptability."

Company based in
Schwandorf, Germany

Company Industry
Mechanical engineering

Company Size
+2700