Strengthening Our Market Position and Expanding the Portfolio.
Cologne/Bonn, April 10, 2025 – Entirely, the open ecosystem for Martech innovation, is acquiring epoq, a leading provider of AI-powered personalization solutions for recommendation and search, from French company AB Tasty. By bringing epoq into the Entirely Open Ecosystem, we’re entering a new era of 1:1 AI-driven marketing: smarter, sharper, and closer to the customer.
Personalization Isn’t Optional. It’s Expected.
According to recent studies by Deloitte, 80% of consumers prefer personalized communication. Management consultancy McKinsey reports that 71% of consumers feel frustrated by non-personalized experiences. That’s why Entirely is committed to building an open MarTech ecosystem that delivers tailored marketing at scale—combining efficiency with deep personalization and customer closeness that makes a difference.
“Entirely is an important part of DuMont’s growth strategy and represents international excellence in the MarTech space. Our goal is to connect the world’s best marketing technologies and offer a clear path to company-wide advantages and measurable results for our customers,” says Dr. Christoph Bauer, CEO of DuMont. “With the acquisition of epoq, we can once again underline this high standard.”
“The future of personalization lies in the automated, AI-powered orchestration of the customer journey,” adds Stefan von Lieven, CEO of Elaine and member of the management board at Entirely. “It’s no longer just about reactive recommendations, but about the proactive composition of the right content, products, and touchpoints—at the ideal moment and across every channel.”
About Entirely
Entirely is an open ecosystem for Tailored Marketing at Scale. We’re building a connected world of marketing technology by combining the best established and emerging solutions—unlocking their full potential through orchestration, not isolation. Entirely leverages AI to support marketing’s shift from execution to strategy and control. Founded by Marmind, Censhare, Elaine, and Facelift, Entirely is more than a platform. It’s a movement—a community of experts and a catalyst for marketing that matters.