Hamburg, September 11, 2025 – Facelift, an Entirely founding partner with a focus on Social Media and Communication Orchestration, today announced the release of its Autumn Edition – the largest Facelift product update ever. The Autumn Edition update is headlined by Facelift Orchestrate, the first platform designed specifically for the emerging need for Communication Orchestration, as well as more than 30 other major updates across its entire suite.  

With Orchestrate, Facelift moves beyond social media management, cementing itself within a new communications and product category that connects strategy, content, and execution across an entire organization. 

From Fragmentation to Orchestration 

Organizations have long struggled with fragmented communications: siloed teams, disconnected tools, and inconsistent messaging. This “content chaos” costs enterprises billions annually in the EU alone in lost productivity and weakened brand impact. Facelift Orchestrate addresses this challenge by uniting content operations and content strategy into a shared system, allowing every task and campaign to ladder up to higher-level business goals and mission statements. 

“Facelift has always been the trusted home for social media management,” says Teja Töpfer, CEO of Facelift.

“Today, we’re entering something bigger: an era where organizations orchestrate all communication in one connected workspace. With Orchestrate, every team contributes to one story, one mission, and one strategy.” 

 

New Capabilities for Strategic Alignment 

Orchestrate introduces a number of cornerstone capabilities that include: 

  • Taskboard – Plan, assign, and track work in one shared Kanban-style system that connects every task to the broader communication strategy. 
  • Storyboard – Turn ideas into narratives that align teams, campaigns, and channels. 
  • Go Beyond Social – Customizable content types allow users to design, model, and govern content the way they need, no matter the format. 

These features and more now allow organizations to replace multiple disconnected planning tools with a unified system designed for cross-team collaboration and strategic clarity. 

 

A Broader Autumn Edition Release 

In addition to Orchestrate, the Autumn Edition includes 30+ more significant updates across Facelift’s suite including but not limited to: 

  • Analyze: A redesigned interface with saveable views, integrated tagging, and streamlined reporting for clearer performance tracking. 
  • Amplify: Smarter employee advocacy with AI-powered content personalization, guided onboarding, and cross-network publishing. 
  • Platform Enhancements: Unified notifications, improved keyword handling, a collaborative text editor, and support for publishing on emerging networks like Bluesky and Mastodon. 

These updates reinforce Facelift’s position as a comprehensive communication platform now uniquely equipped for both today’s needs and tomorrow’s challenges. 

 

About Facelift 

Facelift is a leading provider of digital communication and social media software, headquartered in Hamburg. Since 2011, Facelift has enabled thousands of brands, organizations, and agencies to manage their social presence at scale. With the launch of Facelift Orchestrate, the company expands its mission within the Entirely composable martech ecosystem: to give organizations a connected workspace where all communication; social, marketing, PR, internal, executive, and more, is strategically aligned and orchestrated for meaningful impact.