Where conversation meets connection. Setting the tone before DMEXCO.

When? September 22, 2026 | 3 PM – 6:15 PM, followed by relaxed networking with Kölsch, wine, and small bites

Where? DuMont Headquarters, Amsterdamer Str. 192, 50735 Cologne

 

A shared starting point

Before DMEXCO begins, we invite you to arrive a little earlier.

 

To step out of the schedule for a moment. To meet familiar faces, make new connections, and start the days ahead with conversations that have room to breathe.

 

Together with our partner b.telligent, we are opening the doors at the DuMont headquarters in Cologne for a different kind of DMEXCO warm-up.

 

An afternoon built around practical perspectives, open dialogue, and the people behind the technologies shaping marketing today.

 

Entirely and b.telligent bring different perspectives to the conversation — from data and AI to content, customer experience, workflows, and orchestration across the marketing value chain. Not to present a finished answer, but to create space for discussion, questions, and shared thinking – together with you.

 

In dialogue, not in lecture mode

The most valuable conversations rarely happen only on stage.

They happen between sessions. Around a table. In open rooms. In moments where there is enough space to ask a question, challenge a perspective, or continue a discussion a little longer.

That is the idea behind Entirely in Dialogue.

Rather than building the afternoon around long presentations or one-way formats, we want to create an environment where ideas move in both directions. Through practical use cases, expert perspectives, and shared experiences, we want to bring people together around the topics shaping marketing today — and tomorrow.

You can expect:

  • Practical use cases and real-world perspectives
  • A fireside conversation with room for audience questions
  • Open Q&A and discussion throughout the afternoon
  • Space to connect with peers facing similar challenges
  • Informal networking and conversations beyond the agenda

The afternoon at a glance

A focused agenda with plenty of room for exchange, questions, and conversations along the way.

3:00 PM | Arrival & first hello
Coffee, informal networking, and time to arrive.

3:30 PM | Welcome
Entirely and b.telligent open the afternoon and set the scene for the conversations ahead.

3:40 PM | Conversation starter
A first look at the challenges currently shaping enterprise marketing – from AI and data to connected marketing operations.

4:00 PM | Real-world customer case: Cornelsen
A practical look at how Cornelsen approaches marketing planning and orchestration in a complex enterprise environment.

4:25 PM | Fireside conversation: From AI to impact
What does it take to move AI beyond experimentation and create real marketing impact? Together, we’ll explore the role of data foundations, governance, organizational readiness, and orchestration – with questions and perspectives from the audience actively shaping the discussion.

5:00 PM | Real-world customer case: dm
A look inside the complexity of marketing at dm: different markets, organizational structures, and requirements – and how they come together across a broad marketing ecosystem.

5:25 PM | Open exchange & Expert Spaces
Now it’s your turn to go deeper. Meet experts from Entirely and b.telligent at dedicated spaces around topics including AI & Marketing Operations, Content & Customer Experience, Data & Personalization, and Workflow & Orchestration. Bring your own questions and challenges and connect directly with the people working on them.

6:05 PM | Closing & transition into networking

From 6:15 PM | Kölsch, wine & small bites
Stay a little longer, continue the conversations, and connect with the people in the room.

 

What we'll explore together

The conversation stays open, but focused.

Throughout the afternoon, we’ll explore some of the questions many teams are navigating right now:

  • How AI can create practical value beyond experimentation
  • How data, content, and customer experience can work better together
  • How organizations can reduce complexity across tools, teams, and workflows
  • How orchestration along the marketing value chain can turn fragmented efforts into connected outcomes

Why join the warm-up?

DMEXCO days fill up quickly. Between meetings, sessions, and short conversations, there is often little time to go deeper.

Entirely in Dialogue should give you that space before the fair begins.

You’ll help shape the conversation with your own perspectives, questions, and experiences. Experts from Entirely and b.telligent will be there to respond, add context, and share practical views on AI, data, content, customer experience, and marketing orchestration.

 

Confirm Your Place in the DMEXCO Warm-up

Participation is limited to keep the dialogue meaningful.

To confirm your participation, please submit the form, and you'll get a confirmation via email asap.