InterContinental Hotels Group (IHG), a global leader in the hospitality industry, operates a network of over 6,000 properties that spans from luxury to mid-scale and extended-stay accommodations. While IHG sets the standard for guest experiences, its internal systems for managing property data and digital assets struggled to keep up.

The lack of a centralized solution led to inefficiencies, slowed time-to-market, and created unnecessary manual workloads. To stay agile and meet the demands of a fast-paced market, IHG partnered with Censhare to redefine its approach to data and media management.

The Challenge

Managing data and digital assets for thousands of properties is a monumental task. IHG’s existing tools, however, were unintuitive and inconsistent, creating inefficiencies at every stage. Employees and franchisees faced hurdles in gathering and updating essential information, from property attributes to images and videos.

Without a central source of truth, property data and assets were scattered across disconnected systems, making updates cumbersome and error-prone. Approving content, publishing to websites, or distributing information to Online Travel Agencies (OTAs) was a slow and unreliable process.

As the demands of a global portfolio grew, the need for streamlined, accurate, and efficient operations became critical. IHG required a solution that could unify its systems, simplify workflows, and accelerate its go-to-market efforts.

The Solution

Censhare provided IHG with a comprehensive, future-proof solution designed for the complexities of the hospitality industry. Together with its partner Avyre, Censhare implemented a system that centralized all property data and media, creating a single source of truth.

At the heart of the transformation was Censhare’s compound asset functionality, which brought together all elements of a property—images, videos, attributes, and structured descriptions—into one centralized system. This innovative approach enabled IHG to:

• Streamline Workflows: Simplify data enrichment and approval processes, ensuring consistency across all platforms.
• Centralize Operations: Create a unified system for updating, publishing, and distributing property information to OTAs.
• Automate Key Tasks: Reduce manual workloads by leveraging automation for repetitive processes.
• Ensure Data Accuracy: Maintain a single source of truth to eliminate inconsistencies and redundancies.

With a phased deployment strategy, Censhare ensured a seamless transition, onboarding new brands efficiently and with minimal disruption.

The Impact

Censhare’s solution delivered tangible results, transforming IHG’s approach to property data and media management:

• Accelerated Go-to-Market: Streamlined processes drastically reduced time-to-market, enabling faster brand launches.
• Enhanced Data Accuracy: A centralized system ensured consistent, compliant data across all platforms and properties.
• Reduced Manual Workloads: Automation cut down on redundancy, allowing teams to focus on strategic priorities.
• Seamless Integration: Improved interoperability supported efficient data updates and smoother workflows across teams.

This transformation didn’t just improve efficiency—it set a new standard for how IHG manages its global operations, equipping the company with the tools it needs to thrive in a competitive industry.

Unified data. Simplified workflows. Redefining hospitality management.

Company based in
London, United Kingdom

Company Industry
Hospitality

Company Size
+345,000